Sam Towns from Petrusma Property has been using video as an effective way to sell his client’s home quicker and for more money.
Today I talk to him about why video is such an effective marketing tool for selling property.
What Do Videos Do And How Do People Response to It
You got to understand, when you are thinking about the buyer you want to draw them into the properties. So when you are talking about the internet, you talk about bounce rates.Most properties have a 3-5 second bounce rates.
Someone will quickly have a look at it and bounce off onto something else, see another property and bounce off to something else. And with the video what you are doing is you are drawing them into that property and rather than 10 second bounce rate you are actually keeping people for two minutes on the property.
And what I sort of explained to someone – if I could sit down with every individual buyer that is remotely interested in buying your house and sit with them on the couch at 9 o’clock in the night, put my arm around their shoulder and tell them and talk them through the house and to explain to them why should they buy the property and why this is the right house for them, if I could do that with thousands of buyers looking at the property, would that be good?
And of course the answer is yes. But I don’t have time in my day to do that and with the video I can so I can meet them where they’re at, whether they are at-on their iPad, their iPhone, computer screen, wherever it is, and essentially help them understand why this is a property to buy.
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http://onproperty.com.au/104 - View the full transcription and audio version of this episode.
http://onproperty.com.au/free - See real positive cash flow property listings
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property tax How To Use Video To Market And Sell Your Home Or Investment Property Ep104 | |
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| Education | Upload TimePublished on 19 Mar 2014 |
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